Keep it Simple!

When running a small business you wear many different hats. It’s important to prioritize your resources and be as efficient as possible.  Social Media options can make any small business owner throw up their arms. What should you use? and how will you manage it? We have compiled a few relevant points from some great social media articles . We hope this helps you and your small business.

• The  Keep it Simple Formula – A recent webcam eye-tracking study for Mashable by EyeTrackShop showed that the simple Facebook wall steals the show, at least four times longer than any other element of the Facebook page. Well, the only exception was scantily-clad women. Check out this interesting eye-tracking article from Mashable.
• Get Tools That Make You More Efficient – Social media can be very time consuming, especially when you have few employees or you are the only employee. This recent article from the Vancouver Sun talks about some free tools such as Hootsuite and Tubemogul that will help manage multiple social media accounts and save you time.
• Where is Your Audience? – Which social media platform has the highest concentration of your audience? There are many tools out their that can help you figure this out, Follower Wonk, Facebook’s free advertising platform and LinkedIn’s search features. Check out this article on 8 Small Business Social Media Tips from the Pros from Social Media Examiner.
• Less is More – Love this one, this refers to so much in life and it definitely applies to Social Media. Post something of quality over quantity. 5 quality posts per week are much better than 5 posts per day.  Rather than having a presence on every social media channel, put your “social focus” on the best channel for your audience and do it exceptionally well. Check out this article on 8 Small Business Social Media Tips from the Pros from Social Media Examiner.